As the holiday season approaches, it is often hard work to get focused and simplify.  Successful people have the ability to make the complicated simple.  Keeping it simple starts with focus – identifying what is important.  Then keep your focus on what is truly important, and do it with consistency and excellence every single day.

What about the other things that aren’t important?  Delegate them if you can, delay them, or do just what simply has to be done to check them off your list. 

All our competitors offer the same basic products and services.  Too often we forget what differentiates us from others.  Joe Callaway says in his book Keep It Simple, “The ultimate ‘wow’ factor is when those you serve say, ‘Wow, these guys get it right every single time.’”

Making things too complicated slows us down, and we can find it difficult to make good decisions because there is so much noise.  Our efforts are scattered across the field because we aren’t focused on what is important.

That’s been one of my mantras—focus and simplicity.  Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple.  But it’s worth it in the end because once you get there, you can move mountains.  - Steve Jobs

When we listed all the things we wanted to start, change and improve for our FWIT members, the number of things was daunting until we sorted them into like groupings.  For a group of volunteer leaders, however, the number of topics was still too big to handle – until we each cast votes for our individual top three topics.  With the focus on the topics with the most votes, it quickly became clear what the most important initiatives were, and those five have become our focus for this year.

All five initiatives are about Growing Membership and Member Engagement.  What is most important for FWIT?  There is only one answer – our members.  You are our focus and our most important job is to help you succeed.

Nancy Kinder
FWIT Association President
2017 - 2018



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